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Free Business Dissertation - AQA AVCE - Free Essay Example

Business activity: The new restaurant will sell a wide variety of Indian Cuisine from its secondary retail location which is the Earls court area of London. The different types of foods that will be served in the restaurant will include Samosas, Nan bread, Tandoori, rice, biryani, balti, jalfrezi, karahi, bhuna, vindaloo, madras, noodles, burgers, desserts, beverages, special dishes, and side orders such as aloo and potatoes as appropriate for the different seasons as it unfolds. In addition, the restaurant will provide a free delivery service for orders above 10 within a 3 mile radius, and will also include a 10% discount for orders above 15. Suppliers will include retail outlets in the Earls court area that sell Asian foods such as Rajah and TRS products from wholesale suppliers in Earls court, Wembley and Southall, which are established cash and carry wholesale outlets for Indian foods in the London area. Wholesale stores such as Tescos and ASDA will also be visited if necessary. Type of Ownership: In this case the business will be a partnership based business, in which the major stake holder will control 55 percent of the whole business and the remaining 45% will be controlled by 3 other stakeholders (4 stakeholders altogether). Objectives: The objective of the business is to provide high quality prepared foods and high quality service to the general public. In addition, we foresee to generate sales in excess of 100,000 in the first year! SECTION 2 Market Analysis: Primary Data A questionnaire was not deemed appropriate as the area of location does permit an influx of people, in which it can be said with hind sight that it will be worthwhile to press ahead with the opening of the business. Price List: The following is a table of a price list for potential suppliers: Gandhi Oriental Foods Southall Food Suppliers Rajtha Food Suppliers (Wembley) Pounds () Pounds () Pounds () Bag of gold self raising flour 25kg 8.25 7.99 7.99 Case Barson (Gram Flour) 6 bags 2kg 8.45 6.25 7.99 Drum vegetable oil 15 ltr KTC 7.79 5.99 6.99 Tin Mustard Oil 4 ltr 4.45 3.99 4.99 Tin pure ghee 2 kg 6.25 5.99 5.49 Tin chilli powder 18.9 17.99 17.99 Tin haldi (tumeric) powder 14.9 12.99 13.99 Cinnamon 2kg 5.45 4.99 5.25 Packet Tejpatha (Bay leaves) 750 grams 3.45 2.99 Case boiled chick peas (12) 411 grams 2.85 2.99 2.99 Packet Chana Dai 2kg 1.95 1.99 0.99 Jar mint sauce 3kg 2.95 2.99 1.99 Bag Salt 12.5kg 2.95 2.99 1.99 Case cathey container 26.9 25.99 22.99 Case carrier bag large 250 12.49 11.99 11.99 Case Cobra Beer large (12) 650ml 16.5 13.99 13.5 Kingfisher beer (12) 660ml 16.95 14.99 15.99 Basmati Rice (2kg) 12.99 11.99 12.99 Tilda Rice (2kg) 14.99 13.99 13.99 Sureeya Rice (2kg) 11.99 9.99 9.9 9 Lamb (per kilo) Chops 3.99 3.99 3.99 Liver and Heart 2.17 1.99 2.17 Leg 7.49 6.99 7.5 Shoulder 7.29 6.99 7.25 Back Chops 6.19 5.99 5.7 Chicken (per kilo) Leg Boneless 3.65 2.99 3.45 Wings 2.99 2.99 2.99 Roasters 2.17 2.25 2.2 Leg 1.18 1.25 1.1 Boneless 4.99 3.99 3.99 Sheep (per Kilo) Chop 3.5 2.99 3.25 Neck 2.64 2.49 2.5 Ribs 2.17 1.99 1.99 Leg 4.99 4.99 4.99 Shoulders 4.89 4.99 4.5 Back Chops 4.15 3.99 3.99 Competitors: Names Strengths Weaknesses Lapappardella Ristorante (Italian) Located off earls court road, very busy at weekends. Limited range (mainly pasta) Zizzi (Italian Restaurant) Located on the high street (Earls court road) New and modern European) It is a bit cramped in the sitting area Nandos Restaurant Very popular for its grilled and flamed chicken. Very busy at most times of the day and weekends. A very strong competitor Limited range of food served (mainly chicken) Dragon Palace (Chinese Restaurant) Very competitive in terms of its different types of foods served. It is cramped with limited space for more customers Masala Zone Recently opened and new in the area. It serves mainly Indian foods. It is a powerful competitor as its items are geared towards city life, i.e. city workers etc. It is not as popular yet. It range of items sold to the public is limited. Bibimbub (Oriental fusion dishes) Quite a wide variety of oriental dishes and cuisine. Very busy at the weekends Its foods are geared towards nutritional and healthy diets Although located on the high street, it is very cramp with limited space for a large number of customers to eat. Lotus Garden (Chinese restaurant) A wide variety of Chinese food As mentioned the sitting area is cramped. Information on Bank Loans: Having carried out an in-depth search for the best rates offered by banks, one came to the conclusion that the rates offered by the Halifax, offered the best rates when it came to obtaining a bank loan. For loans between 5,000 and 100,000, there is a variable discounted rate of 0.10% below Bank of Scotland Base Rate. For the remaining term of the loan the rate then changes to 3% above Bank of Scotland Base Rate and remains on variable rate terms for the rest of the loan. For the fixed rate business loan the rates are published on the Halifax website every fortnightly, in which the interest rates are based on LIBOR (London Inter Bank Offered Rate) plus a margin. In addition, security is required on any property or assets that this agreed with the bank. The overall cost of comparison is 11.1% APR. The actual rate available will depend upon the outcome of the initial start-up capital. Secondary Data Most of the information collated with regards to the price of items and competitors were gathered by the stakeholders of the restaurant. The factors that are deemed as possible effects on the demand for the service are: The price of the items sold to customers. The quality of the menu and how it is served to customers. The type of products used to serve the menu items, e.g. fresh farm produce, organic foods, and completeness. The customer service offered to customers will be a deciding factor in how the restaurant is viewed on from its initial opening. The way the competitors mentioned above respond to our presence in the Earls court area will play a part in how our customer base grows. The state of the economy, e.g. rising personal incomes, changes in interest rates and the change in house prices. In addition, because Indian cuisine has been a rising trend in British society over the past 6 years, it is expected that the demand for this growing in-fashion trend will continue to rise for the foreseeable future. Target Market: The majority of existing customers we expect to come into the restaurant will be based within a 4 mile radius of the Earls court area. Typically, they will be single people, couples, tourists and families all wanting to go out and have a good meal. It is expected that they will be middle class and above, who come from very affluent backgrounds. Most of the potential customers expected will be people who earn on average, incomes starting from 17,000 upwards. Competition Analysis: The potential strengths and weaknesses of competitors have been commented upon in the competition table. In retrospect, it is believed that the prices we will be offering with regard to items on our price list will be set below the average price of our major competitors mentioned i.e., Masala, Zone, Nandos, and Zizzis. This will enable us compete with our competitors head-on and with hind sight we will be able to carve out a growing market share into the future for the business. In addition, the items we are offering has a much wider range than our competitors in which the quality of the products used (fresh farm produce and organic), will set us above the competitors mentioned. Also, the service we ascribe to present to customers will be far reaching than our competitors. I.e. a waiter/waitress will always be on hand to attend to customer questions, taking customers to their table, and always making sure that the customer is satisfied with how they are being treated and offered in the Star of India cuisine. SECTION 3 Marketing Plan: The use of the marketing mix will be used to start off the business. They are product, price, place and promotion. Product/Service: The product / service that will be offered to customers as a whole will mainly be organic foods which include fresh farm produce from suppliers, whole sale outlets and also canned items from the suppliers mentioned above. The service will consist of customers coming into the restaurant to have a meal or take away, in which there will be a seating area for smoking and non-smoking. Also, a waiter/waitress will be on hand to serve and assist customers on the wide range of different cuisines available. As stated previously, there will be a free delivery service for orders above 10 and a 10% discount on orders above 15. This will change subject to seasonal demand. Price: The use of pricing strategies such as penetration pricing, promotional pricing, and price discrimination will be used to market the items offered by the restaurant. Penetration pricing will be used to set a low initial price in order to penetrate the market quickly and deeply, so as to attract a large number of customers quickly and win a large market share. With time the high sales volume will result in falling costs, allowing the restaurant to cut its price even further. With promotional pricing, the restaurant will temporarily price its items or products below the list price and sometimes even below cost. This will take several forms. I.e. a few items or products will be priced as loss leaders so as to attract customers into the restaurant in the hope that they will buy items at normal mark-ups. Price discrimination will be used to offer customers different prices for the same items or products offered by the restaurant. For example, if a customer ordered a special dish, it would automatically come with a side order of rice, in which the price is already included in the price of the special dish. However, if they ordered rice separately and the sauce separately, they would have to pay different prices for the two items. Price list for The Star of India The Star of India Appetisers Price () Chicken Samosa 3.20 Veg Samosa 3.20 Lamb Samosa 3.20 Papadom 0.40 Sheek Kebab 2.40 Shami Kebab 2.40 Chicken or Lamb Tikka 2.40 Chicken Chatt 2.40 Aloo Chatt 2.40 King Prawn Butterfly 3.50 Potatoes of the day 2.75 The Star of India Breads Nan 1.30 Keema Nan 1.80 Vegetable Nan 1.80 Peshwari Nan 1.80 Garlic Nan 1.80 Balti Nan 1.80 Paratha Nan 1.40 Stuffed Paratha 1.80 Tandoori Roti 1.20 Chapati 0.80 The Star of India Tandoori Delicacies Half Tandoori Chicken 4.70 Whole Tandoori Chicken 9.20 Chicken or Lamb Tikka 4.70 Chicken or Lamb Shaslik 5.50 Coconut Chicken 5.50 Tandoori King Prawn 8.40 Garlic Chicken 5.50 Tandoori Mixed Grill with nan 7.95 The Star of India Rice Delicacies Pilau Rice 1.60 Boiled Rice 1.50 Mushroom Rice 1.95 Egg Fried Rice 1.95 Lebu Rice 1.95 Garlic Rice 1.95 Narial Chawal 1.95 Vegetable Rice 1.95 Special Fried Rice 1.95 Keema Rice 2.25 The Star of India Biryani Delicacies Chicken, Meat or Pr awn 5.50 King Prawn 8.40 Chicken or Lamb Tikka 5.75 Tandoori Chicken 5.75 Vegetable 4.95 Mushroom 4.95 The Star of India Special 6.50 The Star of India Balti Delicacies Chicken, Meat or Prawn 5.75 King Prawn 8.40 Vegetable 4.80 The Star of India Special 6.95 Chicken or Lamb Tikka 6.75 Chicken, Meat or Lamb Sagwala, Jalfrezi, Dhansak 5.95 The Star of India Jalfrezi Delicacies Chicken Jalfrezi 4.60 Prawn Jalfrezi 5.70 Lamb Jalfrezi 4.60 King Prawn Jalfrezi 7.40 Chicken Tikka Jalfrezi 5.60 Lamb Tikka Jalfrezi 5.60 Vegetable Jalfrezi 4.95 The Star of India Karahi Delicacies Chicken Karahi 5.20 Prawn Karahi 5.70 Lamb Karahi 5.20 King Prawn Bhuna Karahi 7.40 Chicken Tikka Karahi 5.60 Lamb Tikka Karahi 5.60 Vegetable Karahi 4.95 The Star of India Bhuna Delicacies Chicken Bhuna 4.40 Prawn Bhuna 5.40 Lamb Bhuna 4.40 King Prawn Bhuna 7.40 Chicken Tikka Bhuna 5.70 Lamb Tikka Bhuna 5.70 Vegetable Bhuna 4.95 The Star of India Vindaloo / Madras Delicacies Chicken / Lamb Curry 4.10 Chicken / Lamb Madras 4.50 Chicken / Lamb Vindaloo 4.50 Prawn Curry / Madras / Vindaloo 4.80 King Prawn Curry / Madras / Vindaloo 6.50 Vegetable Curry 3.95 The Star of India Noodles Malabar Seafood 5.70 Chicken Madras 5.20 Konkan Chicken 5.20 Malabar veg 5.20 Veg madras 5.20 The Star of India Burgers Lamb Burger 5.20 Chicken Burger 4.80 Veggie Burger 4.80 The Star of India Special Dishes The Star of India Special 5.90 The Star of India Khazana 6.95 Nawabi Chicken 5.90 Murgh Charga 5.90 Achari Chicken 5.90 Chingri Bahar 7.95 Lamb Nashilee 5.90 Ghoust Laziz 5.90 Jerra Chicken Massala 5.90 Kufta Massala 5.90 King Prawn Delight 7.95 Shaslik Massala 5.90 Garlic Green Chilli Massala 5.90 Special Tandoori King Prawn Massala 7.95 Butter Chicken 5.90 Peshwari Chicken 5.90 Black Pepper Chicken 5.90 Black Pepper King Prawn 7.95 Chicken Tikka Podeena 5.90 Chicken Tikka Massala 5.90 Chicken Tikka Pasanda 5.90 Chicken Tikka Markhani 5.90 Chicken Rezala 5.90 The Star of India Desserts Gulab Jamun 2.10 F alooda 3.00 Chocolate, Vanilla, and Raspberry Ice Cream 2.10 The Star of India Beverages Fruit Juices 1.30 Mango and Coconut Lassi 1.20 Masala Chai 1.00 Coke or Diet Coke 0.65 Mineral Water 0.65 Place: The business will be located in the Earls Court area of central London. The reasoning behind the Earls court area is due to the fact that it is a prime secondary site close to a large number of tourist hotels, which is frequently busy the whole year round in central London. A map of the area is shown below: The restaurant will be located on Earls Court road, opposite Nevern Place, which is off Earls Court Road. There are two vacant outlets there. The major competitors the restaurant will face include, the Masala zone, which is the only Indian restaurant on the Earls court road, Zizzi, which is a trendy new Italian restaurant just opened about 6 months ago, Nandos which is a Portuguese eatery that specialises in grilled and flamed Chicken, and a number of Oriental restaurants including Chinese and Thai restaurants. Having said this, the main competitor will be the Masala zone, because, although the items it offers to customers are not as wide ranging as the proposed items we are offering at the Star of India restaurant, it is bound to be our major competitor. Notwithstanding, the potential customers we foresee to attract include, students, tourists, office workers, and members of the general public. Promotion: This is the specific mix of advertising, personal selling, sales promotion and public relations that a company uses to pursue its advertising and marketing objectives. There will be very limited advertising in the local paper: the restaurant opening and seasonal sales. It is proposed that we will get a well known Indian Chef to open the restaurant. Extensive promotion to students and restaurant discounts will be carried out. Displays will be mounted in front of the restaurant at its initial opening with leaflets being distributed to the general public. In addition special evenings will be arranged, e.g. buffets at 12 pm to 2pm. In-restaurant seasonal promotions for certain items on the menu will be offered to customers. This could include special discounts on loss leader items such as a free meal when you spend over 20 to get customers into the restaurant. Restaurant displays would emphasise the Asian feel. SECTION 4 Production Process: This will start of with all the relevant ingredients required to prepare all the meals mentioned in the price list bought and stocked in the fridge and store. Then there will be a waiter/waitress on hand to attend to all customer orders. This will be followed by the waiter/waitress presenting the order to the chefs, who will then prepare the relevant meal in the kitchen (see physical resources). Usually takes between 10 to 15 minutes. Once prepared, the chef will place a call for the waiter/waitress to pick up the meal and present it to the customer. In general it will all depend on what the customer has ordered. For appetizers, it will usually take 5 to 10 minutes for it to be presented to the customer. The quantity of the items served and sold to customers will be high grade fresh farm produce, in which it is expected that on average each month, 10,000 worth of sales will be made. This is forecasted to increase during the winter months because of the cold weather (seasonal demand). The reasoning behind this figure is that, Indian food has become a hit in the UK, whereby there has been a steady rise in the number of people ordering Indian takeaways, and also an increase in the number of sales made within supermarket stores,(Sainsburys, Tescos) for Indian food recipes and pre-prepared Indian meals. In addition, a promotional campaign of leaflets will be used heavily at the initial stage of its opening. Plant, machinery, and equipment such as a Chester cooker, big and small hot plate, a big deep fryer, sink, tables, chairs, etc, will all be required (apart from the Chester cooker, all other machinery will be purchase as new) to make sure that the restaurant is in an excellent condition to prepare and serve all customers alike. Most importantly more items will be purchased during the winter months as demand is expected to increase during this period. SECTION 5 Resource requirements: Both financial and physical resources will play a major part in how the business unfolds right from its opening. Financial resources: the lease purchase will be 70,000 and will last for 25 years, redecoration of the place will cost approximately 6,000, fixtures and fittings will cost 15,000. Thereby in total it will cost 91,000 to finance the business. Labour costs with regard to redecoration, fixtures and fittings, and already included in the rounded figures of 6,000 and 15,000, in which the payments will be deducted from both, and if it needs be there is an extra 2,000 set aside for unforeseen costs. This can be used to settle any labour costs that might arise. In addition, it is expected that three labourers and a painter will be required to carryout this job from start to finish, in which a wage salary of 8 an hour is deemed as the average salary cap for labourers. For the painter the wage salary has been negotiated as 7 an hour as there job requirement is less strenuous as compared to the labourers. In the initial stage about 50,000 will be required as start-up capital and it will cost about 100,000 working capital to fund the day-to-day operations of the firm per annum. Physical resources: This will include all the physical items required to make the restaurant excellent. The equipment required will include a big hotplate (1,000), a small hotplate (400). A Chester cooker (1,000) Rods for nan kebab, sheek kebab, tandoori chicken, and lamb kebab (600) Cooking Utensils (2,000) Cooler freezer (5,000) Fryer (500) Stainless Steel Table (500) Sink (500) Dishes, Plates and Cutleries (10,000) Tables and Chairs (100 and 80 each) Heat/Light/Power (1,600) All the items mentioned above apart from the tables and chairs will be purchased from Kelkoo. They are one of the leading manufacturers in Kitchen equipment and machinery. In addition three vehicles will be used to carry out the operations of the business, two costing, 8,000 each and the third (delivery van) will cost 9,000. Two of the vehicles will be used for take away deliveries, and the other vehicle will be used as a stock delivery van. As the business expands, freelance drivers will be employed to expand our delivery service. There will be three co-partners in the business, in which I will be the majority stake holder and assume the role of general manager; the other two will take the roles of managers at different intervals of the month. There will be seven staff members. Two kitchen chefs, one kitchen porter, two waiter/waitresses, and two bar staff. They will be recruited through job recruitment agencies such as job centre plus, catering recruitment centres and also the vacancies will be placed in national newspapers such as metro and the evening standard. It will cost nothing to place a job description in job centre plus and the metro newspaper, however for the catering recruitment agencies, it will cost 20, and the evening standard 10, all monthly. There will be a pre-requisite to hire staff members who have some previous experience in preparing Indian food. However, the head chef and the head bar manager will be one who has all the experience in preparing Indian food and taking care of the bar. The other staff members such as the second chef and the other bar staff will not have to have any experience, but must be willing to show signs of wanting to learn. They will be trained by both the head chef and the head bar manager. The training will cost nothing, in which the time estimate to setup the business, right from the very start to its complete look, will take 3 months. SECTION 6 Financial Analysis and Planning: Sources of finance 80,000 of the stakeholders funds which includes funds from the majority stakeholder and the other stakeholders (36,000) will be used to finance the business. In addition to cover the remaining capital required to fund the business. A bank loan of 55,000 will be negotiated on the discounted rate interest of 0.10% which is below the Bank of Scotland Base Rate, in which an overdraft facility of 25,000 will also be negotiated with the Halifax bank. Apart from the Chester cook (will be bought second hand), all other equipment and machinery will be bought so as to establish a new presence feel for the new business in which it is expected to grow in customer size from its initial opening. Trade credit from potential suppliers such as Rajtha food suppliers, Wembley, will be negotiated in order to establish what is required and the timing of monthly deliveries to the restaurant. This is highly necessary so that the cuisine does not run short of needed supplies when required. This will all be negotiated with the suppliers. Budgets A capital budget of 142,300 will be required at the initial stage and then that figure is expected to drop after the restaurant has been opened. In addition, depending on the time of the year (seasonal demand), a sales budget of 10,000 monthly is required. The purchase budget will be 52,300, and the overheads budget will be 10,995. The capital budget figure was calculated as a sum of the lease purchase (70,000), redecoration of the place (6,000), fixtures and fittings (15,000), the physical resources mentioned (26,300), and the vehicles required to carry out the operations of the business (25,000). The sales budget figure was arrived on the suggestion that we believe that on average per month the business will be able to generate sales of 10,000 as mentioned previously, in which at the end of the first year a general sales figure of 318,425. The purchase budget is the sum of all the physical resources mentioned (27,300), and the vehicles mentioned (25,000). The overheads budget was calculated as the sum of wages/salaries monthly (6,220), advertising monthly (30), insurance monthly (545), telephone monthly (1,000), stationery including leaflets to promote the business as when needed (1,200) and any unforeseen costs (2,000) that may arise. Cash Flow Statement: Please see Excel sheet (107192(1).rtf) for the Cash flow forecast for Star of India. From the table of the cash flow forecast for The Star of Indias cash flow, it shows a positive cash flow forecast exists in both the opening and closing balance, per annum. This occurs because one has added the capital introduced and grants/loans of 142,300 and carried it into the following year, which is then subtracted from the payments. Break Even Forecasts: Forecast profit and loss account Business: The Star of India Restaurant Period: Year to Apr. 2007 Sales: 0 318425 (A) Less direct (var.)costs: Redecorating and Fittings 21,000 Physical Resources 26,300 Direct wages Total direct (var.) costs: 47,300 Gross profit / contribution: 271,125 (B) Fixed costs (overheads): Wages/salaries 68,420 Lease Purchase 70,000 Heat/light/power 1,600 Advertising 90 Insurance 5,995 Stationary/Postage 4,800 Telephone 11,000 Lease Purchase 70,000 Unforeseen costs 2,000 Depreciate 16,000 Sundry and Prof. fees 500 Total fixed costs: 250,405 Net profit 20,720 Less drawings or dividends 5,000 Profit retained in the business 15,720 Break-even point = (C) (A) (B) That gives approximately, 250,000 320,000 = 296,296 units 270,000 The breakeven analysis is 296,296 units. The number of items that is believed to be profitable will be the Star of India, appetisers, breads, rice delicacies, biryani, special dishes, and Indian desserts, in which it is expected that the customers expected to try this new cuisine will mainly be office workers, a handful of tourists, and local families in the 4 mile area of Earls Court. Is the Business profitable? The business has been geared towards being profitable by having enough funds to make it work and remain profitable. This is the reason the 15,720 in its first year of opening. After which the costs associated with running the business decreases. The following is the projected balance sheet for The star of India: Projected Balance Sheet for The star of India restaurant. Assets Current Assets 2007 () Cash 36,250 Inventory 9,000 Other Current Assets 70,000 Total Current Assets 115,250 Long-term Assets Long-term Assets 186,105 Accumulated Depreciation 16,000 Total Long-term Assets 170,105 Total Assets 285,355 Capital 142,300 Current Liabilities Accounts Payable 186,105 Current Borrowing 55,000 Other Current Liabilities 0 Subtotal Current Liabilities 241,105 Long-term Liabilities 0 Total Liabilities 241,105 Paid-in Capital 318,425 Retained Earnings 104,500 Earnings 64,150 Total Capital 487,075 Total Liabilities and Capital 285,355 Net Worth 487,075 All figures are derived from the cash-flow forecast (attached xls sheet) and the forecasted profit and loss account from the abovementioned tables. In general, due to the high cash stockpile to invest and finance the business, the figures proof that the cuisine will be profitable. SECTION 7 Viability of the Business plan: The positive figures show that the business will be successful. It is a very good idea in-terms of an investment potential in an international location which is the city of London. In relation to the massive increase of personal disposable incomes in a wide scale, there is a growing demand for this type of cuisine, particularly in the cold winters. In every major city in the United Kingdom, there is an Indian cuisine which is well established, but the city of London is a diverse place with so many people from around the globe, and so the investment into this type of business is deemed to be profitable. There will be competition with regards to other types of foods in restaurants in the Earls court area of London, i.e., Masala Zone (Indian), Nandos (Portuguese), Chinese (Oriental), and Zizzis (Italian), however, Indian has sporadically become one of the most trendiest, and fashion and healthy eateries in the United Kingdom in the past 6 years and it is growing. Customers will come into the The Star of Indian, because there is not as much a wider variety of Indian cuisine (only, Masala Zone). The variety on the price list for items will attract customers into the business and have a good meal and remain customers, whereby other competitors will loose customers to us. The business plan for The Star of India will start at a steady pace of increasing market share in the Earls court area of London for the four months of operations. The market share will increase during the winter months. The business plan is financially viable, particularly if the stakeholders put forward a huge sum of 80,000. This will enable the business to start-of with no financial worries. In addition, the bank loan of 55,000 will also make the business idea worthwhile. The financial forecast are 75% based on realistic figures. In addition, the breakeven chart below shows that 296,296 units of the items listed on the price list must be sold before the firm will begin to realize a profit. The Breakeven Chart. (000s) Total revenue The Profit region 400 Total Cost The Breakeven Point Margin of 300 safety Variable Cost 250 Fixed Cost 0 Thousands 0 10 20 30 40 50 60 70 80 296,296 units The breakeven chart shows that the business is viable, particularly after the first year of business. In addition one is likely to breakeven. This is shown on the cash flow sheet, in which at the end of the year the closing balance is 64,150 profit. The profit and loss statement shows that this business plan is viable. This is proved by the retained which is 15,720. The retain profit is enough to keep the business afloat for at least another year. The return on capital employed is = EBIT (earnings before interest and tax) 100. Long-term capital = 20,750 100 197,300 = 10.51% This shows that the business is bound to make a 10.51% rate of profit in its first year of business. The gross profit margin = 132,320 100 318,425 = 41.55%. This shows that the business will increase its gross profit by 41.55% in its first year of operations. The net profit margin = 20,750 100 318,425 = 6.5% This shows that the net profit margin will increase by 6.5% in its first year of operations. Since there are only four stakeholders, the ability to reward them and the repayment of the bank loan can be deemed as possible. One could pay out dividends to the three stakeholders to the sum of 2,400 (each) in the first year of business, from the retained profit of 15,720. The remainder of the retained profit 8,646, will go to the majority stakeholder who has a 55% stake in the business as mentioned previously. In addition, alternative financial requirements are not necessary because since the business is one starting from scratch it is deemed that the cash pile will play an important role in its first year of operations. The capital introduced of 142,300 and the bank loan of 55,000, enables the business not to need anymore capital. If any extra capital is needed for unforeseen circumstances, the bank overdraft will prove well needed and also there is a 2,000 amount set aside in addition to this. The suppliers are the best in the country with regard to the competitive price list of items required for the food service we hope to achieve at The Star of India. The overheads budget is very reasonable considering the business is one that is to be started from scratch, rather than buying it off from someone else. The sales figure of an average per month of 10,000 is moderate considering we will only be in the first year of business. This is believed to increase in the second and third year of opening, as the business becomes established and more known to the general public and customers in the Earls court area of central London. In retrospect, in the first year of business, it will be advisable to start-off with low prices on loss leader items, such as the Appetisers and special dishes which comes with rice already, so as to attract customers in the Earls court area. After which only after we have established the business (possibly in the third year of operations), possibly increases in the price of delicacies could be carried out. There will be no need to market the business in a different way. It will be worthwhile to ascertain how the business does in its first year of operations after which, at the end of the first year a review can be carried as to what needs to be done if the business is making a profit or not. However, with the huge cash stock pile introduced into the business, the Star of India is bound to make a profit, hence no need to market the business in a different way. SECTION 8 The approach taking is that the business plan writer is one of the stakeholders, for the simple fact that, why will one want to do a business plan if they are not keen and interested in opening a business. There are three other stakeholders, all having a stake in the business. Three is an excellent number because for a restaurant business it needs only a handful of investors and not a large shareholder number. The approach taken to write up the business plan is on the grounds that the majority stakeholder has 100,000 to invest in a restaurant business, with the other stakeholders seeing it as an excellent business opportunity into a market that has potential in the Earls court area of London. That is why the business is forecasted as profitable at the end of its first year of operations. In addition, the bank loan (55,000) and overdraft facility (25,000), will enable the business to stay afloat throughout its first year of opening, in which in the second year its sales is forecasted to increase with popularity and presence in the Earls court area. This will exponentially increase in the third year of opening. The remaining figures used have been gathered from the Halifax, copies of price list items for suppliers were gathered from an already established Indian restaurant in the Earls Court area of London and the price of items for foods, were gathered from a range of well known and established Indian restaurant both in the greater London area of Hertfordshire and central London. Hence, the approach taking to construct this business plan can be deemed as highly realistic. In section 1, one has decided to go for a wider range of cuisine items, because having visited the Earls court are and looked at the menus of potential competitors, it was identified that, variety was non-existent on the menus looked at. Only the Chinese and oriental restaurants had a wider food range. This is why the sales figure is forecasted to be in excess of 100,000. There are no disadvantaged with the abovementioned as this has been thoroughly investigated. In section2, the primary data was collated from real wholesale / retail prices. This is used so as to try and a get a realistic conclusion to ones findings. The decision to include and show potential competitor strengthens and weaknesses can be stated as appropriate. This will enable one to identify the exact type of competition they are bound to face n the restaurant business of the Earls court area of central London. The decision to use the Halifax for the information on bank loans is based on the finding that the Halifax bank offered the best rates compared with other major banks in the UK, when it comes to obtaining a bank loan. In addition, because the Earls court area of London is located in an above average earning gap, it is believed, in time the business will grow and surpass its competitors in the area. There are no disadvantages one could identify. In section 3, the marketing plan approach of products/service, price, place and promotion, have been carefully assessed and gathered. Obviously, the service we are providing is first class. I.e. a waiter/waitress is on hand to attend to customer queries, and the use of fresh farm produce in preparing all the items on its food menu. However, it is believed, the use of penetration pricing, promotional and price discrimination is highly required. This is because the use of any of these strategies will enable us to gain market share. The promotions of 10% discount on orders over 15 and a free meal on orders over 20 is needed so as to gain more customers, and hence increase market share. Since this has been carefully orchestrated, researched and investigated upon, the disadvantages are minimal. In section 4, the approach for the production process is based on a real observation of an established Indian restaurant in the London area that was identified as being busy with a lot of customers. This was observed over a four day period between 8pm and 10pm. Hence cooking minutes is suggested on average as being between 10 15 minutes, in which appetizers will take 5 10 minutes to present to hungry customers. The summation of 10,000 is also based on the observation that with a standard approach as seen and mentioned with regards to the observation in other Indian restaurants, it is believed the business could potentially earn on average monthly 10,000. There are minimal disadvantages to the approach used. In section 5, the financial resources and physical resources are based on realistic findings. The figures were collated through interviews with managers in four Indian restaurants in the London area, including Earls court. Therefore, the approach can be said to be as near realistic as it can be. The disadvantages with regard to the accuracy of the figures are minimal. In section6, the approach taken is based on the stakeholders, who have a combined capital introduction of 80,000 to invest into the The Star of India restaurant. Hence, it can be deemed that they are quite well off in the first place. The bank loan is based on a realistic figure from the bank of Scotland (Halifax). Interest payments on the loan are not repayable until after the first year of operations. Contrary to the above mentioned a manager in one of the leading established Indian restaurant was interviewed, in which it was mentioned that the Chester cook from the physical resources required, is one that comes second-hand in all established Indian restaurants in the UK. The capital budget approach is based on real and hypothetical figures. However, it was identified that if this business was going to be successful, a huge initial capital introduction was required. Hence the approach of having well off stakeholders (80,000) is tabled. This is the main reason why the business remains profitable at the end of its first year of operations. The disadvantages are that the sales figures could prove too optimistic, hence its a question of making sure that the business plan is constantly reviewed so that the sales target could be met, and also to be able to foresee any losses when there is a lack of customers. In section 7, the viability of the business is deemed to be a highly successful one. This is shown by the positive figures in the break-even chart analysis of the return on capital employed and the net profit. The approach taken is based on the findings of what was observed and collated in the Earls court area of London. Its competitors such as Nandos and the Chinese restaurants are very strong, because they have been established in the Earls court area for sometime, hence it might prove difficult in the short-term to pull-in new customers and to retain them. I.e. increase market share. As mentioned previously, the disadvantages with regards to this approach relates to the figures generated. The figures calculated might prove too optimistic. Thereby a constant review of the viability of the business plan might prove advantageous. BIBLIOGRAPHY Burns, P., (2001), Entrepreneurship and small business, Palgrave. Pike, R., and Neale, B., Corporate finance and investment, 4th edition, Prentice Hall, FT. Kotler, Wong, Saunders, and Armstrong, (2005), The principles of marketing, Pearson, Prentice Hall. Various observations and conversations were held with managers of restaurants in the Earls court area, central London.

Islam A Religion of Peace - 3030 Words

Islam: A Religion of Peace What is a Muslim? In what do the followers of Islam believe? In todays world, people should be asking these questions, if only to learn more about the world around them. In this paper, I will discuss how the basic ideas of Islam compare to the six bases of religion listed in our textbook. The six bases are: (1) deal in some way with peoples relationship to the unseen world of spirits, ancestors, gods and demons; (2) developed a system of myths about the unseen world and rituals designed for communing with or propitiating the spirits; (3) developed a system of organized rituals, temples, priests and scriptures at some point in their history; (4) usually have some statement about life beyond death, either†¦show more content†¦(Dodge-75). Muslims pray five times a day. That is the number that was revealed to the Prophet on the Night of Ascent (Maqsood-56). Along with the prayer five times a day, Muslims have a congregational prayer at midday on Friday. They must go to their mosque and pray with the people of their community. Islam does not have priests. One of the foundations of this religion is that your relationship with God is your own. The Imam (person who leads prayer) is not a priest; they are usually someone who volunteered, or someone who is knowledgeable enough to be able to recite from the Quran. (Maqsood-59). Prayer is not only way to worship Allah, fasting is another way that Muslims can show their devotion to God. The third pillar is fasting. Once a year, during Ramadan all Muslims (with a few exceptions) must fast between sunrise and sunset. Muslims believe that there are many benefits from fasting. Some maintain that it is a healthy time, as the stomach is rested and Muslims eat more fruit and less spice than they might do normally. The main benefits however are spiritual and mental. It takes excellent disciple and self control. 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A Rose For Emily By William Faulkner And The Story Of An...

Family Interference Problems There are a lot of similarities and differences between the two short stories â€Å"A Rose for Emily† by William Faulkner and â€Å"The Story of an Hour† by Kate Chopin. I plan to address these similarities and differences, but don’t worry if you haven’t read these stories, because I will be doing a shortened summary of both stories. By comparing and contrasting these stories I hope to inform you of both authors and the more complex, underlying themes and plots of the stories. In the beginning of â€Å"A Rose for Emily† the narrator recalls a time when Miss Emily Grierson had just died and the entire town was attending her funeral. The funeral was held in Miss Emily’s house, who nobody had enter in ten years. The rest of the story goes on to tell about Miss Emily’s life. First, it is learned that Miss Emily does not have to pay taxes, because the former mayor of the town told her she would never have to wor ry about them. Next, it is learned that her father turned away every single one of her suitors, then him, himself died. With Emily’s mother having died when she was young she was left completely alone. She had pretty much given up on love until a new guy comes to town named Homer Barron. Emily and Homer seemed like they hit it off. They were seen going to church together and in the streets together, but further into the story it is said that Homer is not into women. Homer soon after arriving left for a while, but he did return. Sadly he was not back forShow MoreRelated A Rose for Emily by William Faulkner and The Story of an Hour by Kate Chopin988 Words   |  4 PagesThe Hour for Emily In the short stories A Rose for Emily and The Story of an Hour, Emily Grierson and Louise Mallard are both similar women, in similar time periods but they both are in entirely different situations. This essay will take these two specific characters and compare and contrast them in multiple, detailed ways. 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Domain Flavors Information Technology Specific Projects

Question: Discuss about theDomain Flavorsfor Information Technology Specific Projects. Answer: Introduction The success of Infosys over the years relies on their effectiveness in tailoring their processes relating to project management with the Information Technology-specific projects. The firm has ensured that it integrates the relevant techniques and tools at each phase of the project life-cycle phase thereby sufficiently supporting the activities of its project management. Infosys has relied on known frameworks such as PCMM, CMM, and CMMI to improve the maturity of its processes in project management. Infosys has substantially gained from the use of domain flavors in managing its projects in some areas. The key areas where the domain flavors have helped Infosys manage their projects effectively include such areas as estimation, a global delivery model for IT projects as well as risk-based project management. The domain flavors have also assisted the firm to address the change management requirement and quality assurance or management. Geography-specific focus areas, as well as configuration management, have also been key areas that Infosys have gained due to the use of domain flavors. The firm has also been able to employ domain flavors in controlling the analytical processes as well as in the achievement of vision, values, and efficient governance. As reflected in the Infosys process and best practices relating to the application of domain flavors to effective project management, we can apply this to Jason and Craig case. It can be seen clearly from the case brief that Jason did not have any skills in project management and hence he could not agree with any change management proposed by Craig. Accordingly, the Jason did not allow Craig to take full control and manage the project effectively, and this is the reason for failure by the firm. It was, therefore, against the principle of process and best practice not to delegate the project management role to the hired project manager. Since Craig did not have the authority to make the decisions due to domination by Jason, he could not put these best practices to the real project management of this start-up firm. As a consultant, I will urge Jason to allow room for best human resource management practices. Here I will explain to him that a project manager, in this case, Craig should be given a conducive environment to work and allow to make decisions relating to the project management. For example, I will highlight to Jason that it was as a result of not allowing room for Craig to make a decision that led to the collapse of his business. Craig foresaw the impending business failure since the firm only relied on the government contract. This rated this business a high-risk one since its life only depended on the government as the sole customer. Relating to risk management in the project manager, it has been seen that the success of Infosys saves to the effective application of domain flavor in managing the risk-based project as they one Jason entered. Accordingly, I will advise Jason and Craig to employ the best practices by imitating what Infosys has done over the past years to succeed (Burke 2013). There was a need to assess all the risks that were involved in the business before embarking on its operation. However, it has been seen in the case Jasons business microscopic if none was done to assess the possible risks associated with the venture. I will recommend that Jason and Craig adopt the CCM and PCMM which have both worked successfully for Infosys. By utilizing CCM, Jason and Craig will be able to develop and refine this enterprise processes efficiently. They will understand the role of the five maturity levels to a start firm like the one they are practicing. Jason must understand the process of business evolution right from a lower level a higher one (Atkinson 2009). There is a need for Jason to understand that his enterprise is still at the initial or ad hoc level and hence the success will greatly depend on the competencies of the project manager, Craig. This will justify the earlier of urging Jason to let Craig make the decisions without interfering. I will also advise the firm to embrace the use of PCMM which has also accounted for the success of the Infosys. By adopting and understanding the role of PCMM in the project management, Jason will understand the existing of three fundamental entities in the organization as people, process as well as technology (Kerzner 2013). Further, Jason will be able to appreciate the relationships that exist between these three essential components. I will explain to them that PCCM will help build optimum as well as the standardized process. By using PCCM, the two will be able to evaluate immediate plan initiatives to trigger improvements hence abandon the use of unsolicited proposal that only fell in deaf years drawing no customers into the business (Munns and Bjeirmi 2011). Besides, PCCM will help both Jason and Craig to set a target for immediate action as well as link workforce development and process development. In so doing, the enterprise will be able to have better ways of improving organizational skills and competencies of human resources (Larson and Gray 2011). Another key feature of PCCM is that it entails distinct levels from the initial to optimizing levels and hence it will this new organization to adequately assess its current level and subsequently make measurable as well as concrete moves to progress the levels. PCCM will also benefit Jason and Craig in two-fold by providing guidance at two levels viz at strategic levels for building the firm as well as guidance on the effective practices that can be applied by the firm (Duncan 2006). By embracing this advisory, Jason and Craig will be able to revive the firm and succeed in the business. They will need to ensure that they develop standard processes, reinforces these processes, hire the right people, communicate openly, and maintain core competence. The discussion has shown the benefits of using the best processes and practices as adopted by Infosys domain flavors. References Atkinson, R., 2009. Project management: cost, time and quality, two best guesses and a phenomenon, its time to accept other success criteria. International journal of project management, 17(6), pp.337-342. Burke, R., 2013. Project management: planning and control techniques. New Jersey, USA. Duncan, W.R., 2006. A guide to the project management body of knowledge. Kerzner, H.R., 2013. Project management: a systems approach to planning, scheduling, and controlling. John Wiley Sons. Larson, E.W. and Gray, C.F., 2011. Project management: The managerial process. Munns, A.K. and Bjeirmi, B.F., 2011. The role of project management in achieving project success. International journal of project management, 14(2), pp.81-87.

Romeo and Juliet suffer a number of emotional traumas in the play Essay Example

Romeo and Juliet suffer a number of emotional traumas in the play Essay Romeo and Juliet suffer a number of emotional traumas in the play. Shakespeare uses dramatic devices to increase the audiences sympathy with their suffering and to underline the plays themes. Shakespeare highlights the poor treatment and lack of respect for women in the 16th century. He also points out that there is very little point to human conflict and that violence is not the right answer. I think the most traumatizing event and one which Shakespeare created most sympathy from the audience for Romeo and Juliet was their deaths. Romeo was banished to another Town when a word came to him about the death of Juliet. Friar Lawrence and Juliet had planned for Juliet to fake her death so that she could leave Verona with Romeo. Romeo was not aware of this plan so Friar Lawrence sent a letter to Romeo in the town he was banished to only to find out a few days later the letter could not be sent due to an outbreak of plague in Romeos town. Romeo then receiving the message of Juliets death was distraught and stormed back into Verona causing havoc just to be with Juliet on her death bed. Romeo had bought some deadly poison on entry to Verona as he did not feel he could go on in life without Juliet. Romeo ran into the chapel to be where Juliet lay, the place where he would kill himself. We will write a custom essay sample on Romeo and Juliet suffer a number of emotional traumas in the play specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Romeo and Juliet suffer a number of emotional traumas in the play specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Romeo and Juliet suffer a number of emotional traumas in the play specifically for you FOR ONLY $16.38 $13.9/page Hire Writer He lay by her side and drank the poison only for Juliet to cruelly wake up as he lay on the floor dead with a face of agony. Juliet then purposely takes her own life, a dagger to the stomach with Romeos blade. I think Shakespeare creates the ultimate sympathy for the two characters as they die in front of each other. Juliet describes the dagger as O happy dagger telling the audience that she is pleased it will kill her. Juliet believes that if she is dead she will be closer to Romeo so is happy that the dagger can kill her. Juliet also says to Friar Lawrence where is my Lord referring to Romeo which shows the love she had towards him. Shakespeare has also used dramatic irony here to create sympathy as Juliet does not know Romeo is dead but the Friar and the audience do. This is also a use of religious language which Shakespeare uses through out the play. Another major tool that Shakespeare uses is the prologue of the play where he tells the audience that Romeo and Juliet are going to die which creates sympathy towards Romeo and Juliet before the play even begins. It says The fearful passage of their death marked lovers and A pair of star crossed lovers both take their life. These two sentences tell us that they Romeo and Juliet fall deeply in love but are destined to die, already Shakespeare has used this to create sympathy for Romeo and Juliet. I think the sympathy increases the longer the play continues as the audience watch the pair fall madly in love and they dont know that their going to die. This is also a good example of dramatic as the audience knows Romeo and Juliet are going to die but Romeo and Juliet do not know this. The feud between Juliets family (Capulet) and Romeos family (Montague) also creates sympathy for Romeo and Juliet. Shakespeare mentions the families feud in the prologue saying Two households both alike in dignity From an ancient grudge break new mutiny. These two lines tell us that they are two powerful house holds but they will be betrayed. This already creates lots of sympathy for Romeo and Juliet; because if there was no conflict between the two families none of the events leading up to their deaths would have taken place, Romeo and Juliets relationship would have not had to be a secret. The play begins with a battle between the two houses and eventually later on in the play members of the families are killed which result in disastrous consequences. By starting the play with a fight Shakespeare immediately excites the audience and grabs their attention. This is in a way another dramatic device used by Shakespeare because Romeo and Juliet are aware of their families dislike for ea ch other but do not know what sort of problems this will cause in the future. Tybalts death is another important event in the play which creates sympathy for Romeo and Juliet. Shakespeare creates a dramatic battle between the Montagues and Capulets ending in the death of Mercutio and Tybalt. The two gangs of men meet in a public place and Mercutio and Tybalt begin to fight and eventually Mercutio is killed. In a fit of anger Romeo battles with Tybalt and Kills him enraged. Romeo says And fire-eyed fury be my conduct now which tell the audience just how angry Romeo is with Tybalt.The audience feels sympathy towards Romeo as his best friend has died. When Romeo kills Tybalt he is banished and Juliet is very upset that Romeo is gone. Juliet pretends that she is weeping for Tybalts death; she says to her mother I am not well. This makes us feel sympathy for Juliet as she has to hide her sadness behind her cousins death. Shakespeare has used dramatic irony here because Juliets family does not know why she is crying and think its because Tybalt has died. Juliet is deeply unhappy because she does not know when she will see Romeo and her wedding has been cancelled. Shakespeare has proved a point here about the treatment of women in the 16th century because Juliet is forced to hide her own true feelings and can have no opinion on Romeo banishment. This creates further sympathy for Juliet. The letter that Friar Lawrence sent but did not reach Romeo was also a major part in the play which increased pity towards Romeo and Juliet. This creates sympathy for Romeo and Juliet as Romeo has know knowledge of Juliets death and this eventually leads to Romeo killing himself. On hearing that his letter could not be sent Friar Lawrence says Unhappy fortune! By my brotherhood this tells of his unhappiness that the letter could not be sent and he becomes worried that Romeo does not know of Juliets death. Shakespeare has also ironically used the word fortune as Friar Lawrence has no control over what has happened and is destined to happen to Romeo and Juliet. Shakespeare has used dramatic irony here because Romeo does not know that Juliet has faked her death. This creates lots of sympathy for Romeo as he is dreadfully upset about the death of Juliet and eventually leads to Romeo killing himself. Romeo says Well Juliet I will lie with thee tonight telling the audiences that he is goin g to kill himself, creating sympathy for Juliet. In act III scene 1 comedy takes a dramatic turn to tragedy which makes the audience remember what is destined to happen to Romeo and Juliet and creates more sympathy. When Tybalt and Mercutio die, this sets the scene for the rest of the play and the audience knows that eventually Romeo and Juliet are going to die. This makes even more sympathy for them as the audience realizes they will soon die. This is a major turning point in the play as it takes a serious turn and after this very little comedy is used by Shakespeare. He does this so theres such a big comparison between tragedy and comedy. In conclusion to all the events I studied in the play I found the following things. Shakespeare did nothing accidentally and all the themes of the play were purposely put there. He has clearly purposely highlighted that women were not respected well in the 16th century and had very little say in matters. He has cleverly shown that conflict can lead to needless death and that violence is not the right answer. Overall creating sympathy for Romeo and Juliet was Shakespeares main objective which he completed successfully in this tragic love story. ;

How Businesses in Puerto Rico Are Using Social Networks Essay Essays

How Businesses in Puerto Rico Are Using Social Networks Essay Essays How Businesses in Puerto Rico Are Using Social Networks Essay Essay How Businesses in Puerto Rico Are Using Social Networks Essay Essay Social Media Gives Industrial Companies Competitive Advantage. Says Thomas Industrial Network Report March 29. 2012 New York. NY Industrial companies that hesitate to encompass societal media. believing that rivals are non utilizing these platforms. are in danger of losing concern chances. harmonizing to recent research from Thomas Industrial Network. In fact. seven out of 10 little and midsize providers ( 68 per centum ) are already prosecuting with chances through these channels. deriving a competitory advantage over those who have yet to get down. More than 3. 000 respondents to Thomas studies say that they routinely use societal media to market their merchandises and services. generate leads. reply inquiries. behavior research. and derive new concern. Thomas studied the behaviours of providers ( i. e. . makers and distributers ) through its Industrial Marketer study. and purchasers through its Industrial Purchasing Barometer ( IPB ) . The research focused on their usage of platforms such as LinkedIn. YouTube. Twitter. Facebook. industry forums. and web logs. The responses paint a image of an industrial sector that has made societal networking a mainstream concern pattern. Buyers on a regular basis rely on societal media to carry on research on companies. and to seek others sentiments on peculiar providers. Indeed. 56 per centum of purchasers now recommend that all providers set up a societal media presence if they want to make concern with them. In response. providers are leaping onto the societal media bandwagon to supply information on their offerings ( 41 per centum ) . happen new chances ( 27 per centum ) . and larn what clients have to state about their companies ( 20 per centum ) . The industrial sector is rousing to the fact that societal media isn T merely a ephemeral consumer illusion. but an indispensable portion of any stigmatization and selling plan. said Susan Orr. Senior Director. Strategic Marketing. Thomas Industrial Network. Savvy providers besides understand that the most effectual societal media plans need changeless attention and eating. To act upon prospective purchasers. providers need to continually update their societal media content. and to be actively prosecuting in and initiating conversations. But for many industrial providers. giving the resources and holding the in-house expertness to pull off societal media is a challenge. In response. Thomas Industrial Network late launched a new. cost effectual plan to assist them take advantage of this of import new channel. The Social Media Program helps providers reach chances who are seeking information and advice for their concerns through channels such as LinkedIn. Twitter. Blogs. Facebook and Google+ . Thomas takes the work off their custodies. managing everything from scheme Sessionss and end scene. to composing and posting alone content for each company. We re thrilled to offer a turn-key and low-cost plan that leverages Thomas 115 old ages of experience conveying purchasers and providers of industrial merchandises and services together. said Phil Paranicas. Director of Digital Media. Thomas Industrial Network. We have made it easy for any provider to take part in societal networking. and to get down making and act uponing those chances who regularly use these platforms. For more information on Thomas Social Media Program. delight contact Mr. Paranicas at 212- 629-2134 or [ electronic mail protected ]/*Thomas has besides merely published a new. free white paper. Why industrial concerns need to hold a societal media presence and how to acquire started. which includes extra consequences of its studies. and provides societal media best patterns. To download a complimentary transcript. please visit: hypertext transfer protocol: //promoteyourbusiness. thomasnet. com/white-papers/ . About Thomas Industrial Network ® Thomas Industrial Network is an advanced information and engineering company that helps industrial concerns to link. collaborate and grow. We help companies to develop a complete web scheme. enabling them to portion merchandise informations through all of their gross revenues channels. As a consequence. we help industrial companies to increase gross revenues. better client relationships and spread out into new markets. One of our cardinal offerings is ThomasNet. com. the premier web site for merchandise sourcing and provider find and choice. We besides provide strategic web site development. tools and engineering for industrial concerns to pull off and portion merchandise and service informations internally and externally. They include WebCAD publication. and syndication of elaborate merchandise informations to impart spouses. Custom SPEC was designed for the alone demands of usage makers. Additionally. we offer societal media plans and hunt engine optimisation services to assist these concerns build trade name consciousness and generate leads. Our Sailing master Platform is the hub through which we help our clients to pull off their information. Our focal point on the industrial sector for more than a century gives Thomas Industrial Network a alone position to expect and present new solutions that help industrial concerns grow. Visit us today to larn more. 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